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Submit a Proposal

E-commerce Brand – Non-Branded Keyword Dominance

25%

lower CPC (from $2.89 to $2.17).

12%

increase in conversion rate.

40%

improvement in ROAS through automated bidding.

Client

A D2C skincare brand with limited brand awareness.

Challenge

Over-reliance on branded keywords (low search volume) and high CPL ($76.71 industry average).

Strategy

  • Shifted 60% of budget to non-branded keywords like “organic face cream” using Alpha-Beta-Gamma testing.
  • Deployed dynamic product ads showcasing bestsellers to retarget cart abandoners.
  • Optimized mobile ad formats for “skincare routine” searches, leveraging Google’s mobile-first indexing.

Send Us a Marketing Proposal

A digital marketing expert from our team will reach out to you very soon to discuss your goals and provide insights into how we can help.

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