E-commerce Brand – Non-Branded Keyword Dominance

lower CPC (from $2.89 to $2.17).

increase in conversion rate.

improvement in ROAS through automated bidding.

Client

A D2C skincare brand with limited brand awareness.

Over-reliance on branded keywords (low search volume) and high CPL ($76.71 industry average).

Shifted 60% of budget to non-branded keywords like “organic face cream” using Alpha-Beta-Gamma testing.
Deployed dynamic product ads showcasing bestsellers to retarget cart abandoners.
Optimized mobile ad formats for “skincare routine” searches, leveraging Google’s mobile-first indexing.

A digital marketing expert from our team will reach out to you very soon to discuss your goals and provide insights into how we can help.

Road 15, House Kha/6 Nikunja 2, Dhaka - 1229 Bangladesh

info@cpcwing.com

+8801855754154