Education Institution – Lead Generation Overhaul

increase in CTR.

reduction in CPL (from $62.80 to $47.10).

rise in enrolled students YoY.

Client

A vocational school targeting adult learners.

Declining enrollment due to generic ads (6.41% CTR industry average).

Targeted high-intent keywords like “career change programs” with RLSA for website visitors.
Created persona-based campaigns (e.g., “Career Advancers” vs. “Skill Builders”) with tailored CTAs.
Integrated first-party data from webinars to refine audience targeting.

A digital marketing expert from our team will reach out to you very soon to discuss your goals and provide insights into how we can help.

Road 15, House Kha/6 Nikunja 2, Dhaka - 1229 Bangladesh

info@cpcwing.com

+8801855754154