Legal Services Firm – Precision Targeting for High-Value Leads

12%

reduction in CPC (from $8.94 to $7.87).

18%

improvement in lead quality via sales team feedback loops.

55%

improvement in lead quality via sales team feedback loops.

Client

A mid-sized law firm specializing in personal injury cases.

Challenge

High CPC ($8.94 industry average) and low lead quality due to broad keyword targeting.

Strategy

  • Segmented campaigns into branded vs. non-branded keywords (e.g., “car accident lawyer” vs. “how to file a claim”).
  • Implemented dynamic search ads to capture long-tail queries missed by traditional campaigns.
  • Created custom landing pages aligned with search intent (e.g., “Immediate Legal Help” vs. “Long-Term Compensation”).

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Our Location

Road 15, House Kha/6 Nikunja 2, Dhaka - 1229 Bangladesh

Email

info@cpcwing.com

Phone Number

+8801855754154

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