Legal Services Firm – Precision Targeting for High-Value Leads

reduction in CPC (from $8.94 to $7.87).

improvement in lead quality via sales team feedback loops.

improvement in lead quality via sales team feedback loops.

Client

A mid-sized law firm specializing in personal injury cases.

High CPC ($8.94 industry average) and low lead quality due to broad keyword targeting.

Segmented campaigns into branded vs. non-branded keywords (e.g., “car accident lawyer” vs. “how to file a claim”).
Implemented dynamic search ads to capture long-tail queries missed by traditional campaigns.
Created custom landing pages aligned with search intent (e.g., “Immediate Legal Help” vs. “Long-Term Compensation”).

A digital marketing expert from our team will reach out to you very soon to discuss your goals and provide insights into how we can help.

Road 15, House Kha/6 Nikunja 2, Dhaka - 1229 Bangladesh

info@cpcwing.com

+8801855754154